{"id":4159,"date":"2021-06-07T14:07:13","date_gmt":"2021-06-07T14:07:13","guid":{"rendered":"https:\/\/pandemiccity-blog.blogs.upv.es\/?page_id=4159"},"modified":"2021-06-22T19:54:41","modified_gmt":"2021-06-22T19:54:41","slug":"subvertising","status":"publish","type":"page","link":"https:\/\/pandemiccity-blog.blogs.upv.es\/en\/subvertising\/","title":{"rendered":"SUBVERTISING"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 hundred-percent-fullwidth non-hundred-percent-height-scrolling\"  style='background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-top:0px;padding-bottom:0px;'><div class=\"fusion-builder-row fusion-row \"><div  class=\"fusion-layout-column fusion_builder_column fusion_builder_column_1_1 fusion-builder-column-2 fusion-one-full fusion-column-first fusion-column-last 1_1\"  style='margin-top:0px;margin-bottom:20px;width:100%'><div class=\"fusion-column-wrapper\" style=\"padding: 0px 0px 0px 0px;background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;\"   data-bg-url=\"\">\t\t\t\t\t<div class=\"fusion-slider-container fusion-slider-sc-glosario_ing fusion-slider-388 full-width-slider\" data-id=\"388\" style=\"height:100px; max-width:100%;\">\n\t\t\t\t\t\t<style type=\"text\/css\">.fusion-slider-388 .flex-direction-nav a {width:63px;height:63px;line-height:63px;font-size:25px;}<\/style>\t\t\t\t\t\t<div class=\"fusion-slider-loading\">Loading...<\/div>\n\t\t\t\t\t\t<div class=\"tfs-slider flexslider main-flex full-width-slider\" data-slider_width=\"100%\" data-slider_height=\"100px\" data-slider_content_width=\"1100px\" data-full_screen=\"0\" data-parallax=\"0\" data-nav_arrows=\"0\" data-nav_box_width=\"63px\" data-nav_box_height=\"63px\" data-nav_arrow_size=\"25px\" data-autoplay=\"1\" data-loop=\"1\" data-orderby=\"title\" data-order=\"ASC\" data-animation=\"fade\" data-slideshow_speed=\"1500\" data-animation_speed=\"100\" data-typo_sensitivity=\"0.5\" data-typo_factor=\"1.5\" style=\"max-width:100%;\">\n\t\t\t\t\t\t\t<ul class=\"slides\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li data-mute=\"yes\" data-loop=\"yes\" data-autoplay=\"yes\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"slide-content-container slide-content-center\" style=\"display: none;\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"slide-content\" style=\"max-width:1100px\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\/glosario\" class=\"overlay-link fusion-one-page-text-link\"><\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"background background-image\" style=\"background-image: url(https:\/\/pandemiccity-blog.blogs.upv.es\/wp-content\/uploads\/2021\/06\/TITULOS-glossary-1.png);max-width:100%;height:100px;filter: progid:DXImageTransform.Microsoft.AlphaImageLoader(src='https:\/\/pandemiccity-blog.blogs.upv.es\/wp-content\/uploads\/2021\/06\/TITULOS-glossary-1.png', sizingMethod='scale');\" data-imgwidth=\"4584\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li data-mute=\"yes\" data-loop=\"yes\" data-autoplay=\"yes\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"slide-content-container slide-content-center\" style=\"display: none;\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"slide-content\" style=\"max-width:1100px\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\/glosario\" class=\"overlay-link fusion-one-page-text-link\"><\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"background background-image\" style=\"background-image: url(https:\/\/pandemiccity-blog.blogs.upv.es\/wp-content\/uploads\/2021\/06\/TITULOS-glossary-2.png);max-width:100%;height:100px;filter: progid:DXImageTransform.Microsoft.AlphaImageLoader(src='https:\/\/pandemiccity-blog.blogs.upv.es\/wp-content\/uploads\/2021\/06\/TITULOS-glossary-2.png', sizingMethod='scale');\" data-imgwidth=\"4584\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li data-mute=\"yes\" data-loop=\"yes\" data-autoplay=\"yes\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"slide-content-container slide-content-center\" style=\"display: none;\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"slide-content\" style=\"max-width:1100px\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\/glosario\" class=\"overlay-link fusion-one-page-text-link\"><\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"background background-image\" style=\"background-image: url(https:\/\/pandemiccity-blog.blogs.upv.es\/wp-content\/uploads\/2021\/06\/TITULOS-glossary-3.png);max-width:100%;height:100px;filter: progid:DXImageTransform.Microsoft.AlphaImageLoader(src='https:\/\/pandemiccity-blog.blogs.upv.es\/wp-content\/uploads\/2021\/06\/TITULOS-glossary-3.png', sizingMethod='scale');\" data-imgwidth=\"4584\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><style type=\"text\/css\">.fusion-fullwidth.fusion-builder-row-3 a:not(.fusion-button):not(.fusion-builder-module-control):not(.fusion-social-network-icon):not(.fb-icon-element):not(.fusion-countdown-link):not(.fusion-rollover-link):not(.fusion-rollover-gallery):not(.fusion-button-bar):not(.add_to_cart_button):not(.show_details_button):not(.product_type_external):not(.fusion-quick-view):not(.fusion-rollover-title-link):not(.fusion-breadcrumb-link) , .fusion-fullwidth.fusion-builder-row-3 a:not(.fusion-button):not(.fusion-builder-module-control):not(.fusion-social-network-icon):not(.fb-icon-element):not(.fusion-countdown-link):not(.fusion-rollover-link):not(.fusion-rollover-gallery):not(.fusion-button-bar):not(.add_to_cart_button):not(.show_details_button):not(.product_type_external):not(.fusion-quick-view):not(.fusion-rollover-title-link):not(.fusion-breadcrumb-link):before, .fusion-fullwidth.fusion-builder-row-3 a:not(.fusion-button):not(.fusion-builder-module-control):not(.fusion-social-network-icon):not(.fb-icon-element):not(.fusion-countdown-link):not(.fusion-rollover-link):not(.fusion-rollover-gallery):not(.fusion-button-bar):not(.add_to_cart_button):not(.show_details_button):not(.product_type_external):not(.fusion-quick-view):not(.fusion-rollover-title-link):not(.fusion-breadcrumb-link):after {color: #333333;}.fusion-fullwidth.fusion-builder-row-3 a:not(.fusion-button):not(.fusion-builder-module-control):not(.fusion-social-network-icon):not(.fb-icon-element):not(.fusion-countdown-link):not(.fusion-rollover-link):not(.fusion-rollover-gallery):not(.fusion-button-bar):not(.add_to_cart_button):not(.show_details_button):not(.product_type_external):not(.fusion-quick-view):not(.fusion-rollover-title-link):not(.fusion-breadcrumb-link):hover, .fusion-fullwidth.fusion-builder-row-3 a:not(.fusion-button):not(.fusion-builder-module-control):not(.fusion-social-network-icon):not(.fb-icon-element):not(.fusion-countdown-link):not(.fusion-rollover-link):not(.fusion-rollover-gallery):not(.fusion-button-bar):not(.add_to_cart_button):not(.show_details_button):not(.product_type_external):not(.fusion-quick-view):not(.fusion-rollover-title-link):not(.fusion-breadcrumb-link):hover:before, .fusion-fullwidth.fusion-builder-row-3 a:not(.fusion-button):not(.fusion-builder-module-control):not(.fusion-social-network-icon):not(.fb-icon-element):not(.fusion-countdown-link):not(.fusion-rollover-link):not(.fusion-rollover-gallery):not(.fusion-button-bar):not(.add_to_cart_button):not(.show_details_button):not(.product_type_external):not(.fusion-quick-view):not(.fusion-rollover-title-link):not(.fusion-breadcrumb-link):hover:after {color: #dd7c55;}.fusion-fullwidth.fusion-builder-row-3 .pagination a.inactive:hover, .fusion-fullwidth.fusion-builder-row-3 .fusion-filters .fusion-filter.fusion-active a {border-color: #dd7c55;}.fusion-fullwidth.fusion-builder-row-3 .pagination .current {border-color: #dd7c55; background-color: #dd7c55;}.fusion-fullwidth.fusion-builder-row-3 .fusion-filters .fusion-filter.fusion-active a, .fusion-fullwidth.fusion-builder-row-3 .fusion-date-and-formats .fusion-format-box, .fusion-fullwidth.fusion-builder-row-3 .fusion-popover, .fusion-fullwidth.fusion-builder-row-3 .tooltip-shortcode {color: #dd7c55;}#main .fusion-fullwidth.fusion-builder-row-3 .post .blog-shortcode-post-title a:hover {color: #dd7c55;}<\/style><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\"  style='background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;'><div class=\"fusion-builder-row fusion-row \"><div  class=\"fusion-layout-column fusion_builder_column fusion_builder_column_1_1 fusion-builder-column-3 fusion-one-full fusion-column-first fusion-column-last 1_1\"  style='margin-top:0px;margin-bottom:20px;width:100%'><div class=\"fusion-column-wrapper\" style=\"padding: 0px 0px 0px 0px;background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;\"   data-bg-url=\"\"><style type=\"text\/css\">@media only screen and (max-width:468px) {.fusion-title.fusion-title-2{margin-top:10px!important;margin-bottom:10px!important;}}<\/style><div class=\"fusion-title title fusion-title-2 sep-underline sep-solid fusion-title-center fusion-title-text fusion-title-size-four\" style=\"border-bottom-color:#dd7c55;margin-top:15px;margin-bottom:15px;\"><h4 class=\"title-heading-center\" style=\"margin:0;color:#dd7c55;\">SUBVERTISING<\/h4><\/div><div class=\"fusion-text\" id=\"glosario_definicion\"><p>are the actions of production and diffusion of anti-advertising or parodied advertising. It is a form of Guerrilla Communication where texts and images of the advertising industry are used to deconstruct advertisements, mainly aimed at counter-advertising through the most used and visible media.<\/p>\n<\/div><div class=\"fusion-recent-works fusion-portfolio-element fusion-portfolio fusion-portfolio-2 fusion-portfolio-masonry fusion-portfolio-paging-infinite fusion-portfolio-four fusion-portfolio-no_text fusion-portfolio-rollover\" data-id=\"-rw-2\" data-columns=\"four\"><style type=\"text\/css\">.fusion-portfolio-2 .fusion-portfolio-wrapper .fusion-col-spacing{padding:5px;}<\/style><div class=\"fusion-portfolio-wrapper\" id=\"fusion-portfolio-2\" data-picturesize=\"auto\" data-pages=\"1\" style=\"margin:-5px;\"><article class=\"fusion-portfolio-post fusion-grid-sizer\"><\/article><article id=\"portfolio-2-post-2306\" class=\"fusion-portfolio-post clara-lledo-arastey-autre-cla collage descampado espacio subvertising tactic fusion-col-spacing post-2306 fusion-element-landscape\"><div class=\"fusion-portfolio-content-wrapper\" style=\"border:none;\"><span class=\"entry-title rich-snippet-hidden\">What Cisney Real Estate<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/pandemiccity-blog.blogs.upv.es\/en\/author\/mapedo1\/\" title=\"Posts by mapedo1\" rel=\"author\">mapedo1<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2021-06-23T13:32:51+00:00<\/span>\n\n<div  class=\"fusion-masonry-element-container lazyload fusion-image-wrapper\" style=\"padding-top:calc((100% + 10px) * 0.4 - 5px);\" data-bg=\"https:\/\/pandemiccity-blog.blogs.upv.es\/wp-content\/uploads\/2021\/06\/WhatsApp-Image-2021-04-26-at-20.40.04.jpeg\" aria-haspopup=\"true\">\n\t\n\t\n\t\t\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1046\" src=\"https:\/\/pandemiccity-blog.blogs.upv.es\/wp-content\/uploads\/2021\/06\/WhatsApp-Image-2021-04-26-at-20.40.04.jpeg\" class=\"attachment-full size-full lazyload wp-post-image\" alt=\"\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272048%27%20height%3D%271046%27%20viewBox%3D%270%200%202048%201046%27%3E%3Crect%20width%3D%272048%27%20height%3D%2731046%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/pandemiccity-blog.blogs.upv.es\/wp-content\/uploads\/2021\/06\/WhatsApp-Image-2021-04-26-at-20.40.04.jpeg\" data-srcset=\"https:\/\/pandemiccity-blog.blogs.upv.es\/wp-content\/uploads\/2021\/06\/WhatsApp-Image-2021-04-26-at-20.40.04-200x102.jpeg 200w, https:\/\/pandemiccity-blog.blogs.upv.es\/wp-content\/uploads\/2021\/06\/WhatsApp-Image-2021-04-26-at-20.40.04-400x204.jpeg 400w, https:\/\/pandemiccity-blog.blogs.upv.es\/wp-content\/uploads\/2021\/06\/WhatsApp-Image-2021-04-26-at-20.40.04-600x306.jpeg 600w, https:\/\/pandemiccity-blog.blogs.upv.es\/wp-content\/uploads\/2021\/06\/WhatsApp-Image-2021-04-26-at-20.40.04-800x409.jpeg 800w, https:\/\/pandemiccity-blog.blogs.upv.es\/wp-content\/uploads\/2021\/06\/WhatsApp-Image-2021-04-26-at-20.40.04-1200x613.jpeg 1200w, https:\/\/pandemiccity-blog.blogs.upv.es\/wp-content\/uploads\/2021\/06\/WhatsApp-Image-2021-04-26-at-20.40.04.jpeg 2048w\" data-sizes=\"auto\" \/>\n\t\n\n\t\t<div class=\"fusion-rollover\">\n\t<div class=\"fusion-rollover-content\">\n\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"fusion-rollover-title\">\n\t\t\t\t\t<a class=\"fusion-rollover-title-link\" href=\"https:\/\/pandemiccity-blog.blogs.upv.es\/en\/portfolio-items\/inmobiliaria-what-cisney\/\">\n\t\t\t\t\t\tWhat Cisney Real Estate\t\t\t\t\t<\/a>\n\t\t\t\t<\/h4>\n\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\n\t\t\t\t<a class=\"fusion-link-wrapper\" href=\"https:\/\/pandemiccity-blog.blogs.upv.es\/en\/portfolio-items\/inmobiliaria-what-cisney\/\" aria-label=\"What Cisney Real Estate\"><\/a>\n\t<\/div>\n<\/div>\n\n\t\n<\/div>\n<\/div><\/article><article id=\"portfolio-2-post-3530\" class=\"fusion-portfolio-post clara-lledo-arastey-autre-cla collage rapidez subvertising tactica tiempo transito transporte-publico velocidad fusion-col-spacing post-3530 fusion-element-landscape fusion-element-portrait\"><div class=\"fusion-portfolio-content-wrapper\" style=\"border:none;\"><span class=\"entry-title rich-snippet-hidden\">MOVI &#8211; POR &#8211; PO.<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/pandemiccity-blog.blogs.upv.es\/en\/author\/mapedo1\/\" title=\"Posts by mapedo1\" rel=\"author\">mapedo1<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2021-06-22T14:27:31+00:00<\/span>\n\n<div  class=\"fusion-masonry-element-container lazyload fusion-image-wrapper\" style=\"padding-top:calc((100% + 10px) * 0.8);\" data-bg=\"https:\/\/pandemiccity-blog.blogs.upv.es\/wp-content\/uploads\/2021\/06\/2-6-scaled.jpg\" aria-haspopup=\"true\">\n\t\n\t\n\t\t\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/pandemiccity-blog.blogs.upv.es\/wp-content\/uploads\/2021\/06\/2-6-scaled.jpg\" class=\"attachment-full size-full lazyload wp-post-image\" alt=\"\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272560%27%20height%3D%271707%27%20viewBox%3D%270%200%202560%201707%27%3E%3Crect%20width%3D%272560%27%20height%3D%2731707%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/pandemiccity-blog.blogs.upv.es\/wp-content\/uploads\/2021\/06\/2-6-scaled.jpg\" data-srcset=\"https:\/\/pandemiccity-blog.blogs.upv.es\/wp-content\/uploads\/2021\/06\/2-6-200x133.jpg 200w, https:\/\/pandemiccity-blog.blogs.upv.es\/wp-content\/uploads\/2021\/06\/2-6-400x267.jpg 400w, https:\/\/pandemiccity-blog.blogs.upv.es\/wp-content\/uploads\/2021\/06\/2-6-600x400.jpg 600w, https:\/\/pandemiccity-blog.blogs.upv.es\/wp-content\/uploads\/2021\/06\/2-6-800x533.jpg 800w, https:\/\/pandemiccity-blog.blogs.upv.es\/wp-content\/uploads\/2021\/06\/2-6-1200x800.jpg 1200w, https:\/\/pandemiccity-blog.blogs.upv.es\/wp-content\/uploads\/2021\/06\/2-6-scaled.jpg 2560w\" data-sizes=\"auto\" \/>\n\t\n\n\t\t<div class=\"fusion-rollover\">\n\t<div class=\"fusion-rollover-content\">\n\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"fusion-rollover-title\">\n\t\t\t\t\t<a class=\"fusion-rollover-title-link\" href=\"https:\/\/pandemiccity-blog.blogs.upv.es\/en\/portfolio-items\/movi-por-po\/\">\n\t\t\t\t\t\tMOVI &#8211; POR &#8211; PO.\t\t\t\t\t<\/a>\n\t\t\t\t<\/h4>\n\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\n\t\t\t\t<a class=\"fusion-link-wrapper\" href=\"https:\/\/pandemiccity-blog.blogs.upv.es\/en\/portfolio-items\/movi-por-po\/\" aria-label=\"MOVI &#8211; POR &#8211; PO.\"><\/a>\n\t<\/div>\n<\/div>\n\n\t\n<\/div>\n<\/div><\/article><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><style type=\"text\/css\">.fusion-fullwidth.fusion-builder-row-4 a:not(.fusion-button):not(.fusion-builder-module-control):not(.fusion-social-network-icon):not(.fb-icon-element):not(.fusion-countdown-link):not(.fusion-rollover-link):not(.fusion-rollover-gallery):not(.fusion-button-bar):not(.add_to_cart_button):not(.show_details_button):not(.product_type_external):not(.fusion-quick-view):not(.fusion-rollover-title-link):not(.fusion-breadcrumb-link) , .fusion-fullwidth.fusion-builder-row-4 a:not(.fusion-button):not(.fusion-builder-module-control):not(.fusion-social-network-icon):not(.fb-icon-element):not(.fusion-countdown-link):not(.fusion-rollover-link):not(.fusion-rollover-gallery):not(.fusion-button-bar):not(.add_to_cart_button):not(.show_details_button):not(.product_type_external):not(.fusion-quick-view):not(.fusion-rollover-title-link):not(.fusion-breadcrumb-link):before, .fusion-fullwidth.fusion-builder-row-4 a:not(.fusion-button):not(.fusion-builder-module-control):not(.fusion-social-network-icon):not(.fb-icon-element):not(.fusion-countdown-link):not(.fusion-rollover-link):not(.fusion-rollover-gallery):not(.fusion-button-bar):not(.add_to_cart_button):not(.show_details_button):not(.product_type_external):not(.fusion-quick-view):not(.fusion-rollover-title-link):not(.fusion-breadcrumb-link):after {color: #333333;}.fusion-fullwidth.fusion-builder-row-4 a:not(.fusion-button):not(.fusion-builder-module-control):not(.fusion-social-network-icon):not(.fb-icon-element):not(.fusion-countdown-link):not(.fusion-rollover-link):not(.fusion-rollover-gallery):not(.fusion-button-bar):not(.add_to_cart_button):not(.show_details_button):not(.product_type_external):not(.fusion-quick-view):not(.fusion-rollover-title-link):not(.fusion-breadcrumb-link):hover, .fusion-fullwidth.fusion-builder-row-4 a:not(.fusion-button):not(.fusion-builder-module-control):not(.fusion-social-network-icon):not(.fb-icon-element):not(.fusion-countdown-link):not(.fusion-rollover-link):not(.fusion-rollover-gallery):not(.fusion-button-bar):not(.add_to_cart_button):not(.show_details_button):not(.product_type_external):not(.fusion-quick-view):not(.fusion-rollover-title-link):not(.fusion-breadcrumb-link):hover:before, .fusion-fullwidth.fusion-builder-row-4 a:not(.fusion-button):not(.fusion-builder-module-control):not(.fusion-social-network-icon):not(.fb-icon-element):not(.fusion-countdown-link):not(.fusion-rollover-link):not(.fusion-rollover-gallery):not(.fusion-button-bar):not(.add_to_cart_button):not(.show_details_button):not(.product_type_external):not(.fusion-quick-view):not(.fusion-rollover-title-link):not(.fusion-breadcrumb-link):hover:after {color: #dd7c55;}.fusion-fullwidth.fusion-builder-row-4 .pagination a.inactive:hover, .fusion-fullwidth.fusion-builder-row-4 .fusion-filters .fusion-filter.fusion-active a {border-color: #dd7c55;}.fusion-fullwidth.fusion-builder-row-4 .pagination .current {border-color: #dd7c55; 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